The economy has been shifting toward an experience-based market, and as a result, many people are changing the way they prioritize and spend their money. While millennials are the leaders behind this shift, all age groups are starting to adapt, especially after spending more time at home than ever in the last few years. In fact, according to a third-party research study, 74% of consumers now value experiences over products or things.
But what makes a truly memorable travel experience? While the answer to this question may differ depending on who you ask, an underlying theme is sure to be revealed: an exceptional trip is much more than the accommodations. Think about it – when was the last time someone you know cited their hotel room as the only memorable part of their vacation?