Most brands understand how important it is to be on social media. However, many underestimate the value of engagement. If you are shouting out into the abyss and rarely taking time to truly interact with your current and potential followers, you are missing opportunities to increase social media engagement. You are building relationships that can drive conversions and profits when you interact regularly.
Utilize these strategies to increase social media engagement and improve awareness of your brand.
One of the most powerful tools you can use to help you increase social media engagement is to incorporate visual content. One study indicated that images led to an 85% interaction rate on Facebook and increased shares of content by 35%.
Pictures draw the eye and increase the chances that people will absorb and interact with your social media posts on Facebook, Twitter, and other platforms. In fact, other platforms like Instagram, Pinterest and Snapchat have thrived on the power of visual storytelling.
When creating or curating images to share on social media, make sure you are familiar with each platform’s technical rules and best practices. Snapchat, for instance, favors vertically oriented images. Square images look great on your Instagram page.
You can also play with frames, filters, and other features to draw attention to your posts. Using these elements in a way that resonates with users of a particular platform helps your images and posts blend in. They are more likely to register as wanted content rather than intrusive marketing when you keep to the general look and feel your audience prefers.
If it is appropriate for your brand, incorporate humor and personality into your social media posts. Many people follow brands that include Dollar Shave Club, Wendy’s, Denny’s, and Moon Pie specifically because of the creative and engaging content that they share.
Often, it can be hard to break through the social media noise to get people’s attention. Even social media users who follow your brand are likely to scroll right past stories that are overly promotional in nature. This is not surprising. After all, they have no personal reason to be invested in your brand’s development or success.
However, when you add humor, you add value to their day outside of what your products themselves provide. This sort of content brings smiles to faces and fosters a more favorable view of your brand. It also makes it more likely that you will see an increase in social media engagement and shares as people choose to pass along the content that made them laugh.
A brand’s ability to laugh at itself is humanizing and goes a long way toward building rapport with your audience.
Want to get your followers talking? Ask them to share their opinions! Many people are very happy to talk about the products they like and the ones that they feel could use improvement. You can ask them to leave their reviews and feedback as comments or direct readers to your review page. The latter can be especially helpful if your review page on Facebook is somewhat sparse. If happy reviewers leave their opinions, they provide valuable information for those who have not yet decided whether or not they wish to use your product or service.
Just remind people that you want to hear from them. Their reviews can help you devise new products or improve ones that you already offer. And, if they only have positive things to say, so much the better! Everyone loves to get positive feedback now and then.
One of the best ways to get someone’s attention is to share a fact or statistic that they did not know about before. While we usually take to social media to be entertained, many of us are happy to be educated while we are there, as well.
Ideal statistics to help your brand increase social medial engagement can include anything that relates to your industry or the interests of your audience.
The best statistics are the ones that can be summed up in one brief sentence. Whenever possible, use bits of data and statistics to create interest and intrigue. Monitor social media comments to see what people have to say; and, when they respond, be sure to like and respond to their comments.
One of the most common ways these works start with simple posts on your brand’s Twitter feed, Facebook or Instagram page. Ask people to like and share for a chance to win something. These posts are most eye-catching when they include a high-quality image of one of your products or hotel interior.
For even more engagement, consider posting the giveaway to your blog and across all social media channels. This can allow you to give users additional entries for actions like commenting on a social media post or liking and sharing your page.
Working to increase social media engagement is an ongoing task. You will need to spend some time getting to know your audience and then spending time with them every day. Use analytics to see what efforts get you the best results. This way, you can dedicate your time to the tasks that help increase your social media engagement most dramatically to get the best out of every action you take with your brand.
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