NotOnMart an Innovative Platform to Connect Farmers and Craftsmen to Consumers launches today
NotOnMap, a social initiative for the marginalized, indigenous communities across rural India and StayFlexi, the world’s first flexible and autonomous hospitality company based out of California have come together for their social initiative NotOnMart for rural India. NotOnMart in essence is a small scale community-led initiative that aims to scale up the coordination of micro-sized businesses.
NotOnMart was incepted in early 2020 and will go live on September 05, 2020; this initiative was born in light of the common problems faced by farmers and artisans all over India. NotOnMart’s primary objective is to connect its audience to the farmers and artisans across the nation by extending a holistic approach. Following the Vocal for Local ideology and to spread awareness about the urgency of catering to the needs of the neglected communities that are the worst impacted during these testing and challenging times.
Time and again one notices that the underlying structure of the supply chain relationships are not based on fairness or economic justice which plays an influential role in the livelihood of the rural population. StayFlexi enables NotOnMart to trace the supply chain using the Blockchain technology. They further use trust and transparency to bring justice to such devalued artisans and agriculturists wherein with a simple tool of short supply chain they restructure farming methods and food/handicrafts economy. NotOnMart further addresses the ethical problems of the existing systems and distinguishes between them through building new and alternative supply chains that are more beneficial for the welfare of the actual supplier.