NotOnMart aims to connect 20 lakh farmers, artisans with consumers

NotOnMap and California-based hospitality firm StayFlexi have launched a digital platform ‘NotOnMart’ that aims to connect 20 lakh farmers and artisans with consumers by the first quarter of 2022.

Founded in 2014, NotOnMap curates travel experiences at offbeat locations and promotes deep-rooted cultural exchange between the traveller and the host family or village. It is currently present in over 80 locations across Himachal Pradesh, Ladakh, Rajasthan, Kerala, Goa, Assam, West Bengal, Karnataka, and Maharashtra.

‘NotOnMart in essence is a small scale community-led initiative that aims to scale up the coordination of micro-sized businesses. Our work will focus around identifying agriculturists and craftsmen from various rural parts of the country who face challenges in terms of extending their reach into the urban markets and connecting them with consumers,’ NotOnMap founder and Director Kumar Anubhav told PTI.

Silicon Valley Business Journal - Stayflexi Inc., San Francisco, $1.6 million