Georgia is a unique country for various reasons. It combines an incredibly rich history (since it was a former member of the Soviet Union) with beautiful warm beaches, snowy mountains, and lush valleys. The Caucasian mountain range, which runs through Georgia, is obviously one of the main attractions. But what are the specific spots that you should visit? Read on to find out!

We have tried to collate a list that can please the nature lovers as well as the history lovers. And of course, how could I forget the adventure sports lovers who want to paraglide and ski across the frozen mountains of the Caucasus?


Top Attractions of Georgia

1. Gergeti Trinity Church

This church is the perfect spot for nature and history lovers both. This is because you can only reach this church after a 1.5 hour mountain trek. 

The Gergeti Trinity Church dates back to the 14th Century. During the Soviet rule, worship was prohibited here but this remained a popular tourist destination for the tourists. This was mostly because of its splendid architecture. 

However, if you want to avoid the trek- there’s good news for you, as well. You can take a car right up to the church because the road up to it has been paved now. 

Even if you are not interested in the church itself, you must go for the view. So, make sure you aren’t going there on a foggy day.


2. Dariali Gorge

The Dariali Gorge forms a part of the border between Russia and Georgia. It is one of the two passes across the two countries over the Caucasian mountain. The lush green mountains are obviously the main draw here. 

Dariali is an incredibly important historical location because it was fortified as far back as the second century BC. The Dariali Castle, thus, is an ancient piece of architecture. 

The Dariali Gorge is also referred to as the “Caspian Gate” through which the Huns attacked. Make sure you take a peek at the rich history of this region before you visit. 


3. Stalin Museum

Irrespective of your opinions about Stalin, this place is a must-visit for lovers of political history. This museum was originally created in the Soviet era. Therefore, this museum was meant to, quite obviously, glorify Stalin’s image. However, with the collapse of the Soviet Union, the museum was shut down. 

However, much like Gergeti Trinity Church, this was a location where tourists wanted to visit despite the monument not living up to its intentions. Interestingly enough, with the South Ossetia War in 2008, the Georgian Minister of Culture renamed it “The Museum of Russian Aggression.” The banner was removed and the name was forgotten, but this museum itself bears the weight of the heavy socio-political history between the two countries. 


4. Military Cemetery

Military cemeteries are common all across this Eastern European region. This one, which is located on the military highway near the Jvari pass is not a place that you need to visit separately. This is just a spot where you can stop your car if you are driving by. 

This cemetery is filled with the graves of the German war prisoners who built that very military highway that you had been driving on. This is a spot that is mostly visited by people who either have a loved one buried here or are interested in World War history. 

The reason why we are including this in the list is that its existence is highly known and it is a tragically neglected spot for a location so significant. 


5. Paragliding in Guadari 

Let’s change it up a bit. This one is for adventure sports lovers. There are various spots in Guadari where you can paraglide. You can either witness the verdant, lush hills during the summer, and autumn. Or you can target winter or spring for the snowy Caucasian views. 

The best part about paragliding is that you don’t really need any experience to do it. There are various paragliding companies that you can contact for this purpose. The views are breathtaking if you can get over the initial fear. 

Paragliding is possible in Guadari all year round. But professionals in the business recommend summer because the winds are less risky and the temperature is more tolerable. 


6. Russian Georgian Friendship Monument

This monument was created in 1983 in celebration of the bicentennial anniversary of the Treaty of Georgievsk. Though the political history of this Russo-Georgian monument is controversial, this is a treat for nature lovers as well. The views are brilliant and the monument itself is an architectural wonder. 

You might also encounter various local hawkers and vendors in this area. Fun fact, the stunning valley that you can witness from this friendship monument is known as the “Devil’s Valley.”


7. Ski Resorts in Guadari

This is the main reason why anyone visits Georgia during winter. For skiing. There are multiple ski resorts in Guadari. And most of these remain jam-packed during the winter season. 

We are going to give you two life hacks to solve this issue:

First, book your lodgings at a property that is nearby multiple ski lifts. This way you can choose one in place of the other in case the ski lift of your choice is too crowded. 

Second, go during the early spring months instead of the winter months. Skiing season goes on till April in Georgia. If you want to avoid the crowds, skip the December buzz and settle for a later date. 

One hotel that perfectly suits your need for skiing is Hotel Qumli in Guadari. If you want an early booking, just head over to their site and book your rooms! Hotel Qumli recently automated most of their processes through Stayflexi. So, you can be sure that you’ll get a comfortable and tension-free stay.


8. Juta Village

Juta valley is famous for its hiking trails. Juta village, being one of the highest Alpine villages in Georgia, should ideally be visited during summer or autumn. 

You can either go horse riding in the valleys or you can just walk around. Exploring the Juta valley can take multiple days. But the Juta village itself is a vibrant cultural site of Georgia. Most people who come to Juta prefer to stay overnight so that they can properly immerse themselves in the experience. There is also a sauna that you can indulge in if you are in the mood for it.


9. Bodbe Convent

The Bodbe Convent was built in honor of St. Nino, the one who was responsible for the conversions of native Georgians to Christianity. The monastery, which is ancient, was actually restored in the 17th Century and again in the 19th Century. This is exactly what gives the Bodbe Convent its nouveau vintage look. 

Much like the Gergeti Trinity Church, worship stopped at the Bodbe Convent under Soviet rule. This is when it was turned into a hospital. However, now it has resumed its functions as a convent and you can actually talk to some of the nuns if you visit this place. 

And just in case you aren’t the least bit interested in the history of architecture of the place, we must inform you that the views it offers are breathtaking. 


10. Helicopter Ride at Kazbegi

Though there are many other adventurous activities I could have included, this is an activity that is tempting for regular natural lovers as well. 

The helicopter tour that starts at Kazbegi is a must for all those who want a bird’s eye view of the topography of Georgia. The lush green fields and valleys are mostly what is covered in this tour. 

We suggest you save this activity for the very end of your trip so that you can enjoy this as a summation of the rest of your Georgian journey. 


In Conclusion

To pair adventure sports with a love of nature, make sure you visit Hotel Qumli of Guadari. This is a property that is surrounded by ski lifts. Just make sure you get an early booking before the Christmas buzz settles in. You can visit all of these aforementioned spots from Hotel Qumli. 

Which spot/activity did you like the most? Let us know in the comments below. And if you have been to any of these aforementioned locations before, don’t forget to leave a review!

Dear women,

You have come a long way from finding an inspiration to becoming an inspiration. You have been successfully able to #BreakTheBias by being an excellent contributor in every sector that we can probably think of.

The tech industry has always been notorious for its glass ceiling that women have been unable to access. And this has obviously stemmed from some systemic issues of workplace biases that mere lip service cannot get rid of. 

However, at Stayflexi, we aim to go beyond superficial changes. So on this International Women’s Day, we’re shining the spotlight on the amazing women that we have with us.  Here we will hear directly from the women of Stayflexi and how their experience in the company has been. Take a look at some of the women strengths of our company who have successfully managed to make their mark in this sector. 

They have been working in the tech industry for multiple years. Therefore, there is much to learn from their experiences in that regard as well. We also got to know the various factors that motivate them to go on working in this industry. 

Has Stayflexi  dreaded that glass ceiling? Or did it really manage to get rid of systemic issues of workplace biases? These narratives by our female employees will make the answer evident. 

The theme of 2022’s International Women’s Day is: “gender equality today for a sustainable tomorrow.” What this means is that gender equality is not just the urgent need of the times, it has far reaching implications for the future as well. 

This is exactly why Stayflexi has not just limited itself to some superficial changes to make tiny allowances for women in a man’s world. Instead, Stayflexi believes in changing the overall work culture so that it can be shaped around the needs of the female employees. 

So, this International Women’s Day let’s hear from some of the women of Stayflexi directly!


Blessy S. V. 

One of Stayflexi’s Most Driven Business Development Executives

What motivates you to keep working?

“With regards to Stayflexi- let your workspace not just be a space where you make money. Make the company your own. Aim at getting better results, help out on reaching the target, take responsibility. And the money will flow in automatically.

It’s very important to be selfless and to go the extra mile for a friend.”

How is your experience working here at Stayflexi?

“As a fresher, I couldn’t have been more blessed to be a part of Stayflexi. Everyone is just so encouraging. It’s so amazing to work with such talented people. Stayflexi helps me reach my full potential.”

What’s your experience as a women in tech industry?

A  lot of women out there have issues with gender discrimination in IT, but honestly  for me , it’s been great. I haven’t had any issues.



Alysia Bruno

A steadfast fixture of Stayflexi as the Director of Sales, US. 

How has your experience been working with Stayflexi?

“My experience these first few months at Stayflexi has allowed me to utilize my creativity, past experiences, and gain more knowledge in this hotel PMS space. Technology is ever changing and improving, and Stayflexi is a clear example of a company that is forward thinking, quick to innovate and improve, and truly cares about the experience it provides not just for the employee but the customer and their guests.”

How has your experience been as a woman in the tech industry?

“I’ve been in the hotel tech industry for about 10 years now and I absolutely love it. As a woman in this space, I’ve experienced great opportunities, continued growth and expansion, and much success. The advantage of having hotel property experience as a foundation, has made my role in the tech side very successful and beneficial to my customers because I’ve been in their shoes and know the everyday experiences at the hotel level. I am able to provide a truly consultative approach which allows for clear solutions and satisfied customers.”

What motivates you to keep working?

“I strive to live day to day with a positive mind set, all things are possible. Success is a way of thinking. Having a company like Stayflexi that offers a positive, team environment where I know I am supported, appreciated, and empowered to make decisions, motivates me to continually do my very best.”



Rohini Varma

An essential part of our Revenue Management Team

How has been your experience working with Stayflexi?

“Stayflexi respects women in every aspect. I feel that there’s a certain flexibility about working here just as the name suggests.”

How has your experience been as a woman in the tech industry?

“I’ve been in this industry for more than 5 years now, and it gives me immense pleasure working for hotels. Even though we have to be available all the time!”

How do you motivate yourself?

“Motivation always exists in the form of the people around me who want me to be independent.”



Akhila R

A strong pillar of Stayflexi, our Director of Customer Associations

How has your experience been working with Stayflexi?

The journey in StayFlexi has been fantastic. Everyday there is something new to learn.

How has your experience been as a woman in the tech industry?

I feel appreciated when I am given the credit for my work and the ideas pitched has been taken into consideration.



Praneetha Manchala

Stayflexi’s most Intuitive and insightful revenue managers 

How has your experience been working with Stayflexi?

It is a good experience working in Stayflexi comfortable working culture here“.


How has your experience been as a woman in the tech industry?

“I have been working at the complete core of RM. It’s a new learning for me about product”


What motivates you to keep working?

I started working  at a very young age as this is my passion. motivation is learning things that improve every aspect of me“.



Shagufta Ashique

Insightful, Understanding & a great Client Relationship Manager

How has your experience been working with Stayflexi?

My experience at Stayflexi is simply great. Being a fresher, Stayflexi is a very good platform to work with. I can say that I’m blessed to be an employee at Stayflexi, where people goes way beyond to help each other. Looking forward to grow more in this company.

How has your experience been as a woman in the tech industry?

“Being a women, it’s absolutely a secured environment which I feel. Starting from seniors to your co-employee all are very much understanding and flexible. Words are very few to define my feelings for this company, it’s actually not a company for me it’s my second home. Creating a working environment for women doesn’t mean just creating it but Stayflexi goes way beyond that and makes it super flexible for women to work in it. I seriously feel blessed to work in this company. Seniors are such who makes u feel secured, I’m blessed to have Binay Sir as my reporting manager.”



Madhurima Sen

Creative and Original, our Content and Marketing Specialist

How has your experience been working with Stayflexi?

“In one word, its amazing! I love working here. People are helpful, they value my ideas. Not only that they are extremely understanding. Here you can have a perfect balance of your personal and professional life.”

How has your experience been as a woman in the tech industry?

It’s great. I don’t think I have faced any biased mentalities till now.

What keep you motivated?

“Being valued is what keeps me motivated and I also believe that self love and positive mindset and help you get a long way.”


Simran Chriselda

Motivated and understanding, our Human Resource Associate

Your experience while working with stayflexi?

At the offset super grateful to the entire management team for giving me this opportunity to work and also encouraging me to do my best, My work is very monotonous, I have something new to do and learn every day, I love coming to office and working with my colleagues!


Your experience as a women in tech industry?


Usually in a IT industry there is no proper worklife balance, but stayflexi has change the stereotype “IT life is hectic” for me, I enjoy my work to the fullest J


What’s your motivation as in what you live by?


In everything I do, I give it my best and more than a 100 percent and when I see the results, it makes me the happiest!  “Whenever you do something, do it happy and give it your best, when you see the results- IT’S BLISS, a motivation to do better, a crazy adrenaline rush!!

The Other Pillars of Support

We also have…

Sharon Rose A.,

A driven and astute support specialists 

Ruhma Fathima

A soft spoken and inspirational team leader that Stayflexi couldn’t do without.

Omeshwari V.

Creative and motivated member of the support team

Puja Singh

Inventive and original, Stayflexi’s trusted Business Development Manager. 

Ankitha Sarika Chepudira

Innovative and dedicated support specialist

Premakumari D. 

Inventive and Astute, a trusted fixture of Stayflexi in her role as Software Quality Engineer. 

Poojitha M.

Inspired and discerning, as a Onboarding Specialist she plays one of the most indispensable roles at Stayflexi


There is much to learn from the narratives above…

Especially how these women have broken the mould of the man’s world of tech and established their firm footholds in it. As is evident from the narratives above, every women have a special way of contributing to the hotel tech industry that cannot be ignored. 

Today we celebrate the contributions of each female employee who are contributing to Stayflexi’s growth. Moreover, it is very important that we, the women of Stayflexi, take each other up as inspiration in our journey going forward. After all, as the theme says,  we need to make gender equality a fixture for a sustainable future.

Before we dive in, let’s begin by answering the most obvious question you might have:

What is a co-working culture?

Co-working refers to the act of working in the vicinity of individuals who might work for different companies, have different job profiles, or even be freelancers. 

It’s 2022 and a lot has changed over the last two years. The definition of the conventional workplace has changed drastically over the past couple years. Yes, several offices have opened up and employees are now gradually returning, but many companies have also realized that they were saving a ton of money by having their employees work remotely. 

Does Work From Home work for everybody? The answer is obviously “No.” If you are blessed with a quiet, spacious place to work you are one of the lucky ones. Most working professionals had a hard time adjusting to this new work culture, which is exactly why the alternative concept of co-working culture arose. People started visiting cafes like Starbucks just so that they could work in peace. However, prolonged visits to Starbucks are bound to get expensive real soon, which is why people started shifting to hotels. 


How can the hotel industry endorse co-working culture for a better profitability?

Co-working culture has become popular with the millennial because they have realized the benefits of being digital nomads. Co-working allows them to maintain a professional atmosphere and also stick to their deadlines. 


How do you make your property into the ideal co-working space?

To create an ideal co-working space, you need to allow flexible booking. None of your digital nomads are going to opt in for a night’s stay, unless they are looking for a workation. What you need to do is offer hourly bookings during the daytime. The guest should be able to choose exactly how many hours they want to book the workspace for. 

This can seem daunting if you don’t have the correct Property Management System. Manual inventory management is a huge hassle, but with Stayflexi, offering hourly bookings becomes a piece of cake. The Auto-Inventory Management features makes sure that the inventory gets updated automatically when someone makes a reservation. And because of its Channer Manager feature, Stayflexi also arranges a 2-way sync between the hotel website and 100+ OTA channels. This basically means that you never have to be afraid of double bookings. 

Something that is essential in coworking space is that you must allow easy extensions and cancellations. This, too, becomes incredibly easy with Stayflexi. The guest can simply request their extensions through their phone or QR code. They will be notified either way if the request was accepted or not.  Stayflexi manages the inventory, so if some shuffling around is needed, the automations can take care of it themselves. 

A big bonus for a co-working space is if there is a restaurant on site. Stayflexi allows you to set up an online POS for the e-commerce facilities on your property. This means, your guests can choose anything from the hotel menu by scrolling through the menu on their phones. To place the order, they can also make instant digital payment without using their cards.


In Conclusion

The co-working culture is only going to bloom in the next few years. A recent Harvard Business Review study has proven that people who work in co-working spaces work more efficiently than people who work in conventional office spaces. This might mean that the definition of “conventional” office space is going to continue to change in the next few years. 

If you are able to take advantage of the co-working trend, you will be able to bring in some nice additional revenue. Providing hourly bookings is a must and no one has more flexible bookings than Stayflexi. 

If you have created co-working spaces in your hotel, we would love to hear about it! Leave a comment below!

Have you heard of dark sky parks or quiet parks? Dark sky parks are areas that are completely devoid of air pollution. This allows the visitors to get a crystal clear view of the sky. Dark sky parks are the perfect travel destination for star gazers whereas quiet parks have a slightly different appeal. These are places that have absolutely no sound pollution. 

Air and noise pollution are always around us, sometimes we forget how nice it is to escape. This desperate need to get away from the chaos of big cities has finally peaked. This is what led to the establishment of multiple dark sky parks all over the US. The author of “One Square Inch of Silence,” Gordon Hempton, has been desperately trying to establish the concept of quiet parks as well. 

Gordon Hempton realised there were several problems that lie along the way. First, there is no way to ensure that a quiet park remains quiet. He started his experiment in Washington state’s Olympic Peninsula with the mossy Hoh Rain Forest. Even though this “one square inch” of hidden world was indeed silent for a while, soon enough the US navy started training in the vicinity. Quite justifiably, with the rumble of the flights this park could no longer be labeled as “quiet.” And of course, there was nothing Gordon Hempton could do on an individual level to stop this from happening.

This is exactly what compelled him to start this mass movement in a demand for silence. He highlighted the need for some peace and quiet that was common to a lot of visitors. 

However, this still leaves a second and more complicated problem that stands in the path of “quiet” tourism. This article will explain exactly what this is and will also attempt to solve the problem. 


The Problem of “Quiet” Tourism and How to Solve It:

The greatest contradiction of “quiet” tourism is that you cannot encourage tourism to an unknown spot while still expecting it to remain unknown in the long run. The selling factor itself gets defeated if you actually manage to make the sell. 

This is exactly what happened to Machu Picchu in Peru. The moment it started being celebrated as an unconventional location, people started flocking to it in multitudes. Experts were actually worried that overtourism would harm the core essence of Machu Picchu.

The act of hyping up a quiet and unconventional destination for those very qualities is called “undertourism.” On the offset, practicing undertourism sounds like a great idea.This is basically what an undertourism pitch sounds like:

“Come here to escape the crowd. Discover a hidden world. You’re guaranteed to be the first among your friends to visit this unexplored paradise.”


How can you perfect the art of under-tourism?

Hanging Lake, near Glenwood Springs, Colorado, used to get more than 1500 hikers per day. Soon enough, the United States Forest Service realized that the pristine waters of the hanging lake would not remain pristine for long if they kept getting this footfall. This is why they started charging $12 from the hikers and also limited the maximum number of hikers to 600 per day. 

There are multiple other such locations in the United States with such restrictions to limit footfall. As a hotelier with a property near such restricted locations, you might be tempted to lament at the loss of guests. But you can actually gain something from these restrictions. 

If there’s a visitor limit, the guests will need to know when they’ll get an open slot. Your hotel can sweep in to the rescue in such a situation by keeping them informed about when they’ll be allowed to visit the location. In some situations your hotel can also arrange for these visits on behalf of the guests. 

“Sedona’s Secret 7” makes visitors aware of 7 unexplored trails in Sedona, Arizona. This is a clever strategy to disperse the crowd instead of concentrating them in one place. You can do the same with your hotel. You need to create different travel plans that unitewill lead guests to different destinations. This way you can still keep your promise of offering unexplored trails without limiting the number of guests lodged at your hotel. 


In Conclusion

You need to think of the long term benefits when it comes to under-tourism.  Focusing on the superficial aspects of it immediately transforms it into over-tourism. Doing under-tourism right can really be a game changer during this pandemic, since people are trying to escape the crowds.

Do you want more such strategies on how to make quiet tourism work for your property? Let us know in the comments below.

Is there room for creativity in the hospitality industry? Whatever the answer was before 2020, it has drastically changed now. In the post-pandemic world, creativity in the hotel industry is a necessity. 

As the saying goes- Necessity is the mother of invention. The pandemic was the push to the hotel industry to speed up innovation and increase the use of technology.  This helped hotels get creative and make sure they are still providing a great guest experience.

The inclusion of creativity in the hospitality industry has majorly changed how we look at travel in general. Guests are planning to stay at hotels that offer an experience. Depending on your surroundings, you can help create a local experience that is one of a kind. 


How to Be Creative While Managing a Hotel? 


Know the Need of the Times

Do you know how the Ritz Carlton at Geneva, Switzerland coped with the immense losses that they incurred during the pandemic? They tried to understand the main concerns that people had with hotel stays. One of the problems that they pinpointed was that people, justifiably, did not want to dine with hundreds of others at the hotel restaurant. The creative solution that the hotel authorities came up with will be discussed in the next point. Here, I want to focus on how Ritz Carlton identified the burning problem that was in everyone’s mind. 

You need to know the concerns that your guests have to address them. Sending out questionnaires or surveys to your previous guests to get an idea of what they like and how you can improve is always a good option. There should be an open line of communication between yourself and your guests.

Having a Property Management System, like StayFlexi, helps with this. Not only does Stayflexi help the communication between your guests and yourself. But Stayflexi also provides you with detailed data on customer behavior and also analytics and audit reports. 

Stayflexi’s reports help you narrow down the areas which could do with some creative input and improvement. With the reporting and your guests feedback, you can no make sure you have all your bases covered. 


Come Up With a Unique Solution 

The solution that you come up with either needs to be innovative or unique to your hotel.  Offering packages to help promote your amenities or a hyper local experience can really help improve your guests’ stay. 

Here’s what Ritz Carlton did to solve the problem of people avoiding hotel restaurants: They started offering premium dining service within the rooms itself. They completely changed the existing model of room service and made sure that the guests could enjoy their stay from this heightened state of privacy. 

Sanitation has never been more important than it is now. The Contactless Check-In and Check-Out option has been gaining traction ever since 2015. Stayflexi allows you to offer this contactless check-in and check-out feature where guests no longer have to come in contact with hoteliers. In fact, this is what led to the advent of completely staff-free hotels in the US. The Airbnb model has been all the rage for a reason. You don’t need to needlessly interact with the staff for every one of your little needs. 


Engage in Some Creative Marketing 

Through which channels did the Ritz-Carlton advertise their new room dining service feature? Through every medium there is- old school and modern. They took to the national television, radio and even social media. 

Social media marketing for the hospitality industry took an entirely different form once travel bloggers entered the scene. The entire trajectory of looking for good hotels has taken a turn. 

No longer do people settle upon a destination first and then choose ahotel in the area using a common OTA. Instead, they stumble across a beautiful hotel while browsing through Pinterest or Instagram and decide to see where this is located. Accordingly, they plan their next vacation. Long story short, people don’t choose their hotels based on their destinations anymore, they choose their destinations based on their hotels. 

This gives you a stellar opportunity to highlight the individuality of your hotel. Instead of paying influencers, start using User-Generated Content. Encourage your guests to photograph your hotel or your restaurant food. Just clicking on the location tag takes a new user to a whole inventory of User-Generated Content. Your potential guests will trust this User-Generated Content more than advertisements as well.


Have a Flexible Staff

The pandemic reduced the labor capacity of hotels to almost a third of the original strength. This means people have to wear more hats and be more flexible. 

Some of the jobs at a hotel do not need any specialized training. Sometimes you have the options of  shuffling from one department to the other. This is one of the most creative ways hotels chose to deal with this labor crisis. Do not engage a fixed crew at any department. This way, you don’t have to hire a new crew every time you have a new requirement. You can simply train a section of the existing staff to do the new job. 

Surprisingly enough, Stayflexi can also help with this. Stayflexi makes the act of checking in completely contactless. Therefore, no one needs to man the front desk of the lobby 24×7. Even if the guest wants to check in after they have stepped into the hotel, any staff member can complete this process through their tablets while they are on the move.

When your staff no longer has to worry about mundane and rote tasks that an automation can do better anyway, they can finally focus on improving their hospitality skills and the guest experience. 


Be Instagrammable 

I know I have already spoken of social media marketing before, but being Instagrammable is a whole other thing. 

To be Instagrammable, you need to have something that is unique to your property. It might be your cuisine or your location or even just your interior design. If it’s innovative and creative, the Instagram crowd is bound to start pouring in. 

Remember how charcoal ice creams became a rage on Instagram? You can utilize that same strategy to go viral. Also, as I have mentioned before, Instagram allows you to have an entire inventory of User-Generated Content just a click away. 


In Conclusion

Be it marketing strategy or interior design, you can be creative in all sectors. You can even be creative with how you identify problems or interact with guests. Imagination is something that knows no bounds, and neither does creativity. It’s very hard for another hotel to copy your model exactly and do it right. This is why being creative ensures that your methods in guest management are always innovative and unique. 

I have stated the multiple ways in which Stayflexi allows you to implement creativity into the mundane workings of your hotel. If you want to know more about how Stayflexi encourages creativity, leave a comment below!

We already know competition is high in the hospitality industry, new hotels are probably popping up close to you as you read this. Most hotels offer similar services and provide a good guest experience. The real question is- What sets your property apart from everyone else?

It is great if you have a unique attraction like a brewery or restaurant in your hotel. If you don’t have something like that, how can you attract guests to your property specifically? One popular idea is to build a hyper local experience for your guests!

Local experiences include activities, destinations, and attractions surrounding your hotel.  This makes it easier for guests to choose what activities and experiences they want to partake in. It also allows you to form connections with local businesses so that you can offer something that no other hotel is offering. Not only will this increase your guest’s experience, but it will also bring in additional revenue. This will also make your guests have a memorable experience and hopefully lead to repeat business!


How to Provide a Hyper Local Experience

Know Your Guests

Since you know what kind of guests stay at your hotel, you can cater to that specific demographic.  You can also get creative and come up with a variety of packages and activities with local businesses to fit a wide variety of guest’s taste.

Collecting data during the check-in process is a great way to get details about your guests. In a PMS like Stayflexi it is easy to get information during the check-in process to help customise the guest experience. This will help the front desk staff recommend a local experience that fits the guests wants.  Stayflexi has detailed records on how much each guest spent on what services. This information is invaluable while designing specifically targeted local guides. 


Partner With Local Businesses

Partnering with local establishments like restaurants, local activities, and experiences can not only help the guest experience, but also your community!  Your guest will feel more at home since they will be doing things with the local people.  This will also create a genuine experience and connection, which will hopefully bring higher reviews.

Genuinely local experiences are hard to come by. The guests will appreciate the real effort that you have put into making the local guide more unconventional. They will understand that your hotel is offering them a service that no one hotel in the area can offer.


Cross-Sell and Upsell

Aside from the guest experience, another reason why hotels design local experiences is because it gives them the opportunity to upsell and cross-sell. For example, if you add a local waterfall to your guide, you can also offer the can rental service that will take the guests to that spot. On the other hand, if you see that your guests are interested in nightlife activities, you can add similar services.

If you have a flexible add-on process, it makes it easier to upsell or cross sell your guests.  This gives your guests the opportunity to add on experiences before they stay during the mobile check-in or at any time during their stay. Stayflexi has a link that is sent out before the guest arrives and is live throughout their stay to make sure the guest can add to their experience whenever they want.


Send upsell email/text 24 hours before check-in 

COVID sped up the process where guests are doing more with their phones and prefer a  contactless solution.  Sending out the upsell/cross-sell email/text 24 hours before the guests stay helps increase their chances of purchasing an upsell.  The guest is ready to go on vacation and have fun and they have that mindset while they are packing or taking their seat on their flight. They are ready to have a good time and spend a little extra to make it an unforgettable experience.

This will also help you be prepared if the guest has any requests.  The guest can let you know if there is anything specific they need for their stay.  This will give your staff plenty of time to make sure their room is fit to their liking. 


Personalise and Customise 

Personalisation and customisation is the reason most hotels are opting for a PMS like Stayflexi. Not only does Stayflexi provide you with detailed guest data and analytics reports. But it also allows you to customise the services that you are offering to your guests.

Being able to customize your guest experience is crucial for any hotel.  You should not only be able to offer products and services, but also experiences!  This will make the guest journey unforgettable and will help create more revenue and repeat business for your hotel!


In Conclusion

Offer something unique. Creating partnerships with multiple local businesses helps give a genuine guest experience.  Finding the right technical solution, like Stayflexi, can help make the upsell process easier and more enjoyable.

If you would like to learn more, leave a comment below!

Social Proof. It’s something no business can do without. The reason for this is simple. Ask yourself – Would you trust a seller that you are buying from or a fellow customer? If your answer is no, then you already know how crucial online reviews are.  One bad review is not going to crush your whole reputation, but if you have a handful you might see some effects. 

Not all bad reviews are a bad thing. It proves that you aren’t forcing your guests to leave good reviews or bribing them to do so. But if your OTA listing has more than a few bad reviews, your online reputation can be irreversibly damaged. Convincing new guests to visit when your review section is filled with 1-star reviews is nearly impossible. Even if you change the entire infrastructure or staff or your hotel, you will not be able to erase those bad ratings. 

So, what is the best way to manage your online reputation? You need to start addressing the core reason that leads to a bad online reputation- guest conflict. Therefore, you need to perfect how to manage guest conflict in order to save your online reputation. Follow the steps given below to learn how to excel at conflict resolution. 

How to Manage Guest Conflict and Online Reputation:


Don’t Oversell Your Property

A lot of hoteliers suffer because they set unrealistic guest expectations from the very beginning. The photos which grace your hotel website or the OTA should be realistic. If your hotel is 20 years old, make sure the photos aren’t from when the hotel was newly constructed. 

The bane of overselling your property is that you set yourself up for nothing but failure. You might get higher occupancy levels, but your reviews could suffer. The key to avoiding bad reviews is proper management of guest expectations. 


Avoid Triggering Your Guests

Everything from the tone of your voice, your body language to your volume matters when speaking with your guests. 

Here are three suggestions when you are confronted with a guest conflict: 

  1. Acknowledge
  2. Apologize 
  3. Promise a solution. 

You should always be empathetic and use positive phrases like “Great suggestion” or “I will suggest that to our team” instead of just saying “No” or “That is something we cannot do”


Train Your Staff to Manage Conflict

Every member of your staff has to be well-versed in handling guest conflicts. They should know all of these triggers in order to keep the situation calm.. 

However, this is more easily said than done. Training your staff requires time, effort, and money. Thankfully, a PMS like StayFlexi can provide you with two solutions to this problem. 

  1. StayFlexi provides you with automations to handle tasks like checking guest documents and handling check-ins and payments. Therefore your staff gets more time to speak to the guests and advise on local attractions or have a meaningful interaction.  The front desk should always be a bright stop during the guest journey!
  2. Automation also reduces some of the guest/staff interactions.  If something does happen where the guest needs support, they can reach out through a link they received at check-in. Stayflexi helps automate more processes to make the guest journey smooth, but your staff is always there if the guest needs help along the way!
  3. Offer Solutions, Not Excuses or Explanations

You might have a perfectly good explanation for why something has gone wrong. But the majority of guests are not interested in listening to your explanation, what they want is a quick solution. 

Solutions are a brilliant way to turn 1 star reviews into 4 star reviews. The guests might still have a problem with what went wrong, but they will appreciate you handling the issue. The best thing about online reviews is that they are not set in stone. You are able to resolve most issues and show how you are there for any feedback. 


Solve the Issue Within the Hotel 

You should always try and solve any issues with guests while they are still staying with you.  This will hopefully help it from spilling over to any online reviews.

StayFlexi makes it easier for guests to get in contact with the hotel staff through their phones. This way any conflict does not get out of hand too quickly since the guest can communicate their frustration. This way The guest does not need to go through multiple staff members to make sure they are heard. This will let you get in front of these issues and turn the guest’s experience around quickly!


In Conclusion

Investing in a Property Management System like StayFlexi can help increase the guest experience. It helps create a direct channel of communication between the guests and the hotel. This helps make sure that any issues are resolved before the guest checks out of the hotel. 

Want to know more about how StayFlexi can boost your online reputation? Leave a comment below!

Gone are the days when you only had to change your hotel room prices once during the peak holiday season. The concept of any fixed room rate itself is outdated now. The same room becomes regular, queen, deluxe and super-deluxe based on occupancy and demand. There are a million factors that influence the rise and fall of room prices now. What this means is that, you cannot just manually change the room prices of the overall hotel once or twice a year. No. The room prices need to change not only on a daily basis but often on an hourly basis. This is known as dynamic room pricing. 

Dynamic room pricing is not at all something new. How many times during the day does Amazon change its prices for the same product? How many times during the day do you see Uber and Lyft prices go up due to surge pricing?

That is exactly what dynamic pricing is. And it is currently being used by all industries. 


Why Dynamic Pricing Is A Must

If all of your competitors are using dynamic pricing (which, let’s be honest, they are) and you aren’t, then you are leaving money on the table. The bookings that you’re getting are based on sheer luck or extreme loyalty of the customers. And obviously, you cannot depend heavily on either. 

Plus, you have to keep in mind that you need to raise your prices as the occupancy rate increases. This is because the rise in occupancy rate is an indicator that demand is increasing. If the customers see that the prices are steadily rising, they will be much more likely to hurry to make a reservation. This is exactly why you need to employ dynamic pricing to raise the occupancy and demand of rooms. 

On the contrary, raising the room prices too much can serve to redirect customers to your competitors. This won’t do either. So, there are times when you need to know when to cut your losses and sell your rooms at discounted prices. After all, a discounted room still gets you more revenue than an empty room.

This is exactly why dynamic pricing is a necessity in this day and age. 


Why Should You Automate Dynamic Pricing Strategies 

This is going to become clearer as I discuss the particular dynamic pricing strategies later. But, as you can already understand, you cannot manually update your room prices multiple times in a day. And you have to do this across hundreds of OTA channels as well. This is exactly why you need automations to do your work for you. 

There are two reasons main reasons to automate your dynamic pricing strategies:

  1. Dynamic pricing is based on certain factors that are already calculated by your Property Management System. StayFlexi, for example, keeps track of your occupancy rate in general. It is much easier for the software to use the data that it already has than to hand over a report to you. Then you won’t have to interpret that report to manually change the room pricings. If you try to do this manually, you simply won’t have enough time to do it multiple times during the day across myriad channels. Automations are faster, more accurate and most importantly- they already have the data that is to be used. 
  2. You have to keep the prices on your hotel site and all the OTAs in sync. This is almost impossible without a Property Management System like StayFlexi. The two-way sync process of the dynamic pricing system is one of the most important assets of a PMS. 

Now, I’ll tell you three strategies in which you can effectively implement dynamic pricing in your hotel. 


3 Dynamic Pricing Strategies You Can Automate to Maximize Hotel Revenue

How to sell each room at the highest possible price while still keeping up the surge in demand? This is the ultimate aim of dynamic pricing. Let’s see how it is practically done:


Occupancy Rate Based Fluctuations

When the last few rooms are left unbooked, the room rate increases. So, demand drives up prices. With StayFlexi, you can simply set conditions like:

“When occupancy exceeds 70%, raise room prices by $40.”

Or, conversely:

“When occupancy dips below 20%, lower room prices by $20.”

But it’s not quite that simple either. Raising room prices to an exorbitant level will just dissuade guests from booking those last few rooms at all. In such a situation, giving the rooms away at a discounted price would be a better idea. But say there is an event in town that guarantees some last minute customers who will be pressed to make reservations. In such situations, it is definitely a better idea to keep the prices high. 

So, not only does occupancy rate matter, the particular situation also matters. The great part about having a PMS like StayFlexi is that it can tell you how this situation is likely to pan out. This is mostly based on past data. For example, say StayFlexi has consistently recorded a high number of late bookings during particular local events. It is going to give you an idea of approximately what kind of occupancy rate you should expect. This will let you take an informed decision on whether to raise or lower the pricing. 

Not only does StayFlexi automatically fluctuate the prices according to occupancy. But it also gives you an idea of what to expect based on past recorded patterns.


Minimum Stay Restrictions

Let’s say there’s a particular one day event somewhere near your hotel (for example, a concert). A huge number of guests are going to start pouring into town. Some of these guests will check in on Friday, attend the concert and then spend the entire weekend before checking out. However, some will turn up after the concert is over, spend the night and then leave. 

Which category of guests should you prefer? In most situations, you should prefer the former. Getting three-day bookings is a lot better than getting overnight bookings just from a profit-making standpoint. This is why you should employ certain Minimum Stay Restrictions. You can do this by informing the guest that you would be taking only three-day bookings. Or, you can even incentivise longer bookings by providing discounts. 

Property Management Systems allow you to implement these Minimum Stay Restrictions easily. You can also implement stay Maximum Stay Restrictions. This is not very common because this is implemented only in very specific circumstances. 

Say there is a highly-anticipated sports event in your locality. You know that guests are going to start pouring in on Saturday night. And they will be willing to pay exorbitant prices to stay because of the limited boarding options in the area. This is when you need to ensure that your other guests check out before Saturday. This way you can fill your hotel up with these high-paying overnight guests. However, this is a risky move. And you definitely need to know what your competitors are doing before you attempt this.


Competitor Pricing Based Fluctuations

Your room prices should always be $5-10 below or above your competitors’ prices. This is because they are also trying to predict the surge or fall in demand at all moments. 

The first thing you need to do is list out a bunch of similar properties. This means hotels which belong to the same area and offer the same kind of hospitality. Don’t try to compete with the prices of a hotel that is extremely different from yours. 

Then, you need to keep a constant eye on their prices. This is because they all have dynamic pricing models too. You should always try to beat their prices but you cannot do this by lowering your prices too much. This will just serve to assure the guests that your property is not of the same standard. This is exactly why you need to have closely competing room prices.

Now, of course, you cannot personally check what the room pricing of all competing hotels are at all times. The good thing is- a PMS will do it for you. You can set alerts that inform you whenever there is a large difference between you and your competitors’ prices.

Also, demand completely depends on whether your competitors have available rooms. So, you need to keep track of your competitors’ approximate occupancy rates as well. 


In Conclusion

Occupancy-based price fluctuations, stay restrictions and competitor pricing triggers- all of these are taken care of by Property Management Systems. These are processes that can be easily automated. If you want to implement dynamic pricing, make sure you depend on the data supplied by a Property Management System like StayFlexi. These are some of the most basic strategies that you can employ to boost your hotel revenue. 

Wondering how else StayFlexi can help you automate your dynamic pricing strategies? Leave a comment below!

Work From Home. You either hate or love these three words which became extremely popular during the pandemic. This love-hate relationship is mostly dependent on whether you are an introvert or an extrovert. But that’s not all. There’re a million other factors that govern whether or not you can at all afford to work from home. But what do these three little words mean for the hotel industry?

The most obvious answer is loss. The complete ban on travel also includes corporate travel, which several hotels are completely dependent on. Several IT companies have completely clamped down on their travel budget. And several others have realized that the remote working model actually suits them better. They don’t have to rent office space or invest in utilities. 

But this is obviously not great news for you. National and international conferences brought in huge crowds of guests. Companies used to book rooms in bulk and you could often overbook a certain number of rooms as well. After all, 100% of the corporate crowd never showed up. With the rise of Zoom and Google Meet, this entire source of revenue has been severed. 

But has it though? Has remote working completely ruined the hotel industry that depended on corporate guests? No. And not just this. The remote working culture has several other benefits for you as well. All you need to do is modify your hotel practices according to modern demands. 


How Remote Working Has Changed Travel Patterns Among People?


Digital Nomads 

Who are the Digital Nomads? They refer to the group of people who don’t just work from home, they work from anywhere. So, your aim should be to transform that “anywhere” into your hotel.

Most extroverts hate the Work From Home routine. And even non-extroverts can become sick and tired of remaining shut up in the same room all day. This is why digital nomads work from spaces that are very much not their homes. 

To attract this crowd, you need to have state-of-the-art WiFi and other tech facilities. Don’t charge for the WiFi separately. This is a sure-shot way to turn them away. And make sure your hotel WiFi has enough bandwidth to sustain a significant number of guests. They should also have access to workstations inside their rooms. This might mean changing the current bedroom setup to a partial office setup. 

If you can ensure that they can work comfortably in your hotels, the digital nomads will come flooding in.


Workation

Remember how I told you that the remote working culture benefits you, as the hotelier, in more ways than one? Previously, people had very strict schedules. They had to take leaves if they wanted to go on a vacation. This obviously created certain limitations. 

But you can basically do “Work From Home” from anywhere! So, you can also go on vacations during a workweek. Guests can work during the day and go sightseeing etc. in the evenings. 

People usually prefer to spend their workstations in hotels that are inherently aesthetic. The hotel should ideally be in a beautiful location already or it should be pretty close to one. If you have neither of these factors working out for you, you have to provide worthwhile in-house entertainment. 


Day Stays

The other trend that hotels are welcoming now is that of the Day Stayers. This refers to guests who might not spend the night at the hotel. You might think this leads to an overall loss of revenue but it doesn’t. Day Stayers always visit the hotel to gain access to the POS facilities like the sight-seeing counter, the restaurant, bar, etc. These are also significant sources of revenue. 

Don’t turn these guests away. With the remote working model, they might not be able to book extended stays. But even these stays are profitable for you. If you are trying to encourage extended stays, you can always provide some extra benefits.

Day Stayers should also be provided access to the conference halls with workstations. There might be remote working professionals who just want to visit for a calm and quiet work environment. 


Readily Available Amenities 

No matter how much you love staying at home, sometimes working from home is just not a feasible option. Not all of us live alone or have extremely quiet neighbors. A home office setup is not something that most people can afford either. 

Not just that, many office workers cannot really find the time to cook for themselves either. Doing the laundry and cleaning the room are additional woes. This is why many remote working professionals prefer to work from hotels. 

Room service takes care of your busy guest’s appetite and the housekeeping does the rest. If you have a Property Management System like StayFlexi, this process gets even more simplified. 

You can simply place your food orders on the hotel app from your cell phone. There is no need to call the front desk and then wait for them to connect you to the kitchen. And with StayFlexi’s Smart Housekeeping, the guest doesn’t need to personally find a housekeeping staff member either. They can just register their complaint on the app itself. The concerned staff member will receive the notification of the complaint and solve it immediately. If they are busy, the complaint will be transferred to another staff member who is currently free. Only after the problem has been resolved, the staff member can mark the task as completed in the mobile app/website.

This not only saves the working guest’s time and energy. But it also helps you know who is to be held accountable if something goes wrong. The prompt and easy service of hotels is one of the main reasons why remote working professionals prefer hotels. 


What Can You Do To Attract Remote Working Professionals?

  1. Change the layout of some of your rooms. Rather than a bedroom setup, go for an office setup. If this is not possible, at least add a quiet corner with a table where the guest can sit and work. 
  2. Try to attract Day Stayers by advertising your POS outlets like your restaurant, bar, etc. 
  3. Your hotel has to be well equipped to support the WFH professionals. This means free WiFi with considerable bandwidth, enough charging portals, good phone connectivity, etc. 
  4. Make sure that the guest has to interact with the staff as little as possible. Extended interactions simply waste time and energy. This is why StayFlexi’s Self-Check-In/Check-Out and Smart Housekeeping feature is so beneficial for remote working professionals. No need to wait at the front desk for hours. No need to search for the staff member responsible for cleaning your room.

In Conclusion

If you are worried about the WFH trend getting prolonged, remember that WFH doesn’t just mean loss. The hospitality industry can benefit from the remote working model if it just understands the requirements of the guests.

Your aim should be to substitute Work-From-Home with Work-From-Hotel. How to do this? Allow the guests to retain their own autonomy. Limit staff interactions with guests because this just wastes their precious work hours. Invest in a Property Management System so that your guests can lodge their complaints directly from their mobile phones. 

It’s not remotely impossible to benefit from the remote working trend. To understand how StayFlexi provides more autonomy to your guests, leave a comment below. 

The hospitality and tourism industry is showing promising signs of recovery in the third quarter of this financial year. And this is evident from the statistics themselves. The revenue per available room (RevPAR) in the third quarter of 2021 (July to September) grew by 169.4% as compared to the RevPAR in the third quarter of 2020. This statistic was declared by the JLL consultancy which monitors the figures in the hospitality sector on a quarterly basis. There has also been a 122% increase in the RevPAR in Q3 of FY-2021 (April-June) when compared to the second quarter of 2021. 

There are some obvious reasons for this immense growth in RevPAR. The first is of course the lifting of travel restrictions after the second wave of COVID-19. But we must also take into account that the net increase would not have been so high had the baseline not been so low.

What can we expect in the last quarter of FY-2021? Well, going by the present trend, the RevPAR figures are going to rise even further. IT companies are again pouring money into their travel expenditure budget. This signals that employees of these companies will start traveling across the country for work again. Plus, more vaccinations also mean more travelers. By now more than 50% of the adult population in India has received their double vaccination doses. It is evident from the news reports that locations like Sikkim, Himachal, Uttarakhand, etc. are already filling up with tourists. 

32 hotels were signed in the third quarter of 2021. This meant a total of 2624 keys which resulted in a 13.4% increase compared to the Q3 of 2020. 15 of those new signings are converted old hotels. This counts for 47% of the new signings. The ratio of domestic operators to international operators is currently 57:43 with regard to their inventory volume.

The leader in the RevPAR department was Goa. It witnessed a 389.8% growth in the third quarter of 2021 as compared to the same quarter in 2020. This whopping growth owed much to the very low baseline score of 2020. Hyderabad won over all the states when it came to the highest rise in the occupancy rate. The occupancy level increased by 33.6% in the third quarter of 2021 as compared to Q3 of 2020. The rise in RevPAR for Bengaluru and Hyderabad was 213.2% and 173.5%  as compared to the third quarter of 2020. 

The demand of operational inventory in India’s six major cities witnessed a 159% growth in Q3 of 2021 as compared to Q3 in 2020. Similarly, supply grew by 9.5% in the same period. 

Jaideep Dang, the managing director of the Hotels and Hospitality Group of South Asia, JLL, also spoke about the ‘sharp recovery’ that was witnessed in this quarter. Almost all of the holiday destinations were sold out on the weekends. Not just this, people started exploring new places in order to avoid the more crowded destinations. This led to the rise of tourism in locations that were not very popular before the pandemic. 

Since the restriction on the number of people allowed to gather has relaxed, the demand for weddings is also growing. The F&B dining facilities are also performing better in the metro cities and the Tier-II cities. This obviously is the outcome of the growing number of vaccinations. As soon as corporate travel resumes its original volume, the hospitality industry will be back on track.

What is a Hotel Distribution Strategy? It is the process through which you sell your hotel rooms via various channels. 

I know your mind must have immediately skipped to OTAs. Yes, Online Travel Agencies are one of the major pathways through which you get hotel bookings. But there are various drawbacks of using (or rather, overusing) OTAs, like TripAdvisor and Expedia. 

Many hotel owners are tempted to completely hand over the responsibility of hotel distribution to the OTAs. After all, all you need to do is set some fixed prices and wait for the bookings to come rolling in. 

But this is a terrible hotel distribution strategy. First, all OTA channels take a certain commission from you for the bookings. And if you don’t keep an eye on the OTA channels, they might keep increasing the commission rate. Second, you don’t have much control over the prices and the experience that you are offering if you use an OTA. Third, it’s difficult to modify the settings and prices on all the OTA channels. 

The list goes on. Long story short, just depending on the OTA platforms for an effective hotel distribution strategy is not going to help you. You need to have a more nuanced approach and correct certain mistakes that you’re currently making. In this article, I will tell you exactly how to create a profitable hotel distribution strategy. 


How to Create a Profitable Hotel Distribution Strategy


Know Your Target Demographic

Know your customers. This is the first piece of advice that you’re going to receive no matter which industry you work in.

You need to know what your target demographic looks like. Who is the most likely to book a room at your hotel? 30+ business executives? 20+ college students? Honeymooners? Vacationing families? 

These are all widely different categories of people who require widely different treatment both in terms of hospitality and marketing. As you are going to discover from the points which follow, each group has to be catered to differently. If you advertise to 20-something college grads and 60-something retired folks through the same channels, this isn’t going to work. 

How can you find your target demographic though? It’s not like your hotel lobby will be crowded with one particular group at any point in time. 

No, you have to make use of a Property Management System like StayFlexi. Since StayFlexi keeps track of your guest data, it can tell you the prevalent trends in guests. This does not only help you narrow down the category of guests that you usually entertain. You can also find out what their specific preferences are so that you can focus on those elements.


Select OTAs Carefully 

Yes, almost all hotels are listed on Bookings.com or TripAdvisor. But did you know that there are more niche OTA channels like Worldmeetings or hostelbookers.com? The first caters to business executives in particular while the latter caters to college grads. There are also specific luxury OTA channels that cater to honeymooners. 

These niche OTA channels are not easy to find. But if you have a very clear grasp of your target demographic, these niche channels are a great option. This is because your target demographic is already flocking to these sites. 

A lot of hoteliers have a tendency to get listed on all possible OTA channels. But OTA channels charge a huge commission. Why would you want to get listed on one that did not have your target demographic at all?

That’s why this is an essential step in creating a hotel distribution strategy. Only select the OTA channels which can get you the most profit. 


Prioritise on Direct Bookings

As I have mentioned in the very beginning, there are multiple drawbacks of using OTAs. Not only do they charge a hefty commission, but they might also steal away customers from you later. After all, you cannot compete with the advertising or loyalty programs of sites with major funding such as Trivago. 

This is why you need to start redirecting guests to your own site. Offering small discounts or some complimentary services for direct bookings always helps. With direct bookings, your profit margin is much greater because there is no middleman. Without the obligation to pay commissions, you can lower the room rates while keeping the profit high. This benefits both you and the customer. 

With direct bookings, you also have way more control over the experience that you are providing to your guests. You can send them personalized confirmation emails and questionnaires. 

To get direct bookings, you must make sure your site is up and running smoothly. StayFlexi helps with this as well as the payment portal. The process of directly booking rooms should not be too complicated. 


Keep an Eye on CAC

CAC refers to Customer Acquisition Cost. It refers to the amount of money that you have to spend on getting a new customer. One of the major mistakes that new businesses make is not keeping the CAC in mind. Hoteliers cannot focus on profitable hotel distribution without having a clear idea about their CAC. 

If your CAC is too high, you simply won’t make a profit at all, no matter how much revenue you generate. This is why you cannot go absolutely crazy with marketing and advertising. 

A great way to reduce the CAC is by focusing on repeat customers. In the case of hotels, this means focusing on returning guests. StayFlexi allows you to create amazing loyalty programs that let you provide specific benefits to your most profitable customers. Remember, retargeting always takes way less money than coaxing a new customer to enter the sales funnel.


Practice Dynamic Pricing 

The term dynamic pricing is rather misunderstood by most hoteliers. Having a fixed price and then decreasing it by a certain percentage for discounts, doesn’t count as dynamic pricing. A lot of hoteliers tend to stick to this formula regardless because it is easier. After all, it is a huge hassle to go on varying the room prices across 50+ OTA channels. 

But having fixed pricing severely affects your hotel distribution strategy. After all, your room rates should not just change seasonally. They should change by the hour depending upon the occupancy rate. Don’t take the remaining 3 rooms of your hotel off the listing just because you’re scared of overbooking. Instead, increase the room rates for those 3 rooms even more. 

Wondering how to effectively handle this without risking overbooking? Invest in a PMS like StayFlexi. StayFlexi’s Auto Inventory Management system makes sure that the moment a booking is made, that room gets taken off the listing. So, there is absolutely no fear of overbooking. The process is completely automated, so there is no room for human error. 

StayFlexi also allows you to fluctuate the room rates based on the occupancy level. You do not need to manually monitor this process at all. 


Don’t Lower Room Rates Abruptly

Yes, when demand goes up, you should increase the room rates. But is the converse true? Should you sell off empty rooms at dirt cheap prices if you don’t get any booking till the last minute? Will lowering your prices instantly increase the demand?

Not really. This is because seasoned guests are suspicious about extremely low prices as well. This automatically makes them feel like there’s something very wrong with the hotel room. 

Not just that. Even if you get these bookings, will you be making any profit at all? Think about which option is better:

  1. Letting a room be empty but also not spending any human labor on it.
  2. Wasting human labor on it while not making enough profits to cover that cost. 

Of course, the first option is preferable. 

Yes, keeping the occupancy rate high is important. But don’t lower your prices to the extent where you won’t be able to make any profits at all. 


Invest in a Channel Manager

When I was talking about dynamic pricing I mentioned that StayFlexi automates the process of fluctuating prices. However, this is not just valid for the main hotel site. This is valid for all other OTA channels as well. 

StayFlexi syncs up the activities of 100+ OTA channels. So two customers from TripAdvisor and Trivago cannot book the same room twice. The moment one is booked from Trivago, it goes off the listing on TripAdvisor as well. 

StayFlexi is connected to multiple channel managers. But you can bring over your own channel manager as well. The ultimate goal is to make sure there is a perfect 2-way sync between the direct website and the OTAs. Every distribution channel has to be on the same page for an effective and profitable hotel distribution strategy. 


Keep Track of Hotel Metrics

There are multiple metrics that you have to keep in mind while running a hotel. CAC is only one of them. RevPAR or Revenue Per Available Room is another very important metric. When I suggested not lowering room rates abruptly, it was because your RevPAR could plummet if you did so. 

Average Daily Rate or ADR is another metric that you have to keep in mind. This refers to the average cost of the rooms on a particular day. This value is important to chart how your revenue management is functioning on an overall basis. 

Average Occupancy Rate and Gross Operating Profit Per Available Room (GOP PAR) are other hotel metrics that you should be aware of. 


Advertise Where it Counts

This is a direct follow-up to the first point that I mentioned on this list. You need to advertise based on your specific customer base.

If you have an older target base, then focus on email marketing and especially retargeting. Stay in constant touch with your customers and advertise based on their past preferences. If you have a younger target base, focus on social media advertisement. Now Instagram and Pinterest advertising work spectacularly because these are image-based sites. Have something unique that your guests will want to click photos of and then post. These tags get you both free advertising and social proof. You should always try to encourage as much User Generated Content as possible.

Having said that, you should always entertain the likes and dislikes or adjacent groups too. However, you should not splurge your marketing budget on them. The best hotel distribution strategy is to market to those who are most likely to buy. 


In Conclusion:

A profitable Hotel Distribution Strategy brings many different things into its envelope. Marketing, revenue management, dynamic pricing, development of the hotel website- there’s a lot to do. 

However, I think the first step is to put a stop to the overdependence that many hoteliers have on OTA channels. Don’t stop using them, But make sure that you are making more money out of them than you are spending on them. 

StayFlexi can help you create a profitable hotel distribution strategy in multiple ways. If you want to know more about the individual features of StayFlexi, do leave a comment!